The ScaleEnabler Backstory And The Power Of Multipliers (Written by Michael Scott):

The ScaleEnabler 6X Program utilises The Winning Offers Multiplier combined with the Rocket Revenue Multiplier as the means by which you can scale your revenue by 500% within 12 months.

Multipliers are elements that significantly amplify the effectiveness or value of other aspects of a business, often resulting in exponential rather than linear improvements.

Examples of these powerful multipliers include Technology Multipliers like AI and automation tools that streamline operations, Brand Multipliers that build deeper client loyalty, Innovation Multipliers that keep products or services ahead of the market, and many others.

Each of these multipliers can be specifically tailored to dramatically boost a business's performance and profitability.

The most profound impacts have emerged from the multipliers, which play a pivotal role in helping businesses develop competitive advantages, increase market share, and scale revenue and profit effectively.

In the last decade, I’ve specialised further in Sales, Marketing and Service Automation, incorporating AI to enhance corporations' capabilities in acquiring, retaining, and building lifelong loyalty among their clients. This specialisation allowed me to collaborate with business teams on crafting sales, marketing, and service processes that underwent thousands of experiments to fine-tune client journeys, maximising both revenues and profits.

This period also marked where I sharpened my expertise in Client Experience (CX), User Experience (UX), and began my in-depth engagement with Artificial Intelligence, utilising leading (pre-OpenAI) platforms like IBM Watson and Salesforce Einstein.

I was incredibly fortunate to work alongside teams in running extensive experiments across every conceivable sales, marketing, and service process—from lead generation through to client acquisition and ongoing relationship management. These efforts typically resulted in longer and more valuable client relationships, a testament to the efficacy of these strategies.

After a decade of running these experiments with real diligence, I’ve been able to stand back and see a few of the most powerful and high-scale multipliers that are appropriate for most businesses.

The Winning Offers Multiplier

The Winning Offers Multiplier is the most impactful multiplier that produced the strongest results for my clients in terms of scaled revenues.

The concept of presenting your market with compelling offers, propositions, or proposals is a timeless and universal principle in business operations.

It’s one thing to understand “winning offers” as an idea, and another to produce the most amazing offer that literally has (prospective) clients queuing up to buy your product or service and, at the same time, to leave your competitors disempowered … asking, “What the heck just happened?”

Several years ago, I was working with a Sydney-based global consulting company that was already growing rapidly, but when they moved to an array of highly compelling offers, they grew their revenue in a controlled manner by over 1,000% within 18 months. After testing and then launching the offers, they were only just able to cope with the increase in business with the pre-emptive recruitment of an adequate number of subcontractors to undertake service delivery.

The types of offers I’m talking about here are produced and tested in a structured manner and take time to evolve. That’s what we learned in part, with hundreds of experiments where we worked to better the best offer until it couldn’t be bettered.

Most businesses might work on a few variations until they find one or more offers they’re happy with and think is good, but that’s nothing like what my clients did to produce “killer” offers—none of which I can show you because of the Non-Disclosure and Non-Compete Agreements that bind me—that just blew everyone away.

And once a winning offer has been developed, it can have a dramatic impact on a business—the issue being that the business needs to be ready for the wave of new business in terms of being able to ramp up product and/or service deliverability.

The Rocket Revenue Multiplier

Another powerful strategy that leverages a universally accepted practice of follow-up, yet revolutionises it, is what I call 'The Rocket Revenue Multiplier.'

This strategy emerged from rigorous experimentation—again, involving thousands of experiments—and it addresses a common shortfall in many businesses: the follow-up process.

While most businesses may attempt to follow up with new or prospective clients, their efforts are often sporadic, lacklustre, and saturated with urgency that can repel rather than attract clients.

The Rocket Revenue Multiplier consists of what we call 'Rocket Campaigns,' a series of disarmingly simple email campaigns that transform how you engage with your client list. Unlike typical marketing efforts that may sporadically reach out to clients, Rocket Campaigns are structured to be sent consistently—as often as every week throughout the year—to either your entire list or strategically segmented parts of it.

What sets the Rocket Revenue Multiplier apart is its sustainability and impact. You can launch up to 52 Rocket Campaigns a year without exhausting your list. Instead, these campaigns are designed to increase engagement and loyalty, as demonstrated by the significant results we've achieved. Each campaign features an offer that’s either directly related to your products or services or includes complementary offerings from non-competitive suppliers or partners that would interest your clients.

This continuous engagement strategy not only ensures a consistent increase in revenue from your email list but also significantly enhances the overall value of your list. With each Rocket Campaign, you're not just selling; you're enhancing client loyalty and steadily improving cash flow – potentially week in, week out, or less frequently if increased revenue isn’t a priority.

Just like the Winning Offers Multiplier, the Rocket Revenue Multiplier can, by itself, generate a 200% (3X) increase in revenue over a year. However, when you combine it with the Winning Offers Multiplier, the compounded effect can spectacularly boost your revenues by 500% (6X), or more, as evidenced by the successes of my corporate clients who implemented both strategies simultaneously.

The 6X Program: Accelerate Your Business Growth by 500% (6X) in 12 Months

The 6X Program is an elite program tailored for businesses ready to achieve substantial and rapid growth. As a participant in the 6X Program, you will embark on a transformative journey designed to increase your revenue by 500% within 12 months. This program is ideal for established businesses that are committed to scaling aggressively and effectively.

Key Benefits of Using the 6X Program